e: james.p.parsons [at] gmail.com / Toronto, Ontario, Canada / +1 . 416 . 323 . 9220
Profile
An experienced executive with a rich background in successful sales, marketing and business development strategy and execution. Media and Telecommunication markets are a passion with an emphasis on mobile technologies, social media business models, content distribution infrastructure and strategic partner acquisition and management. Fluent in all aspects of digital marketing services with a current focus on emerging opportunities in the mobile space. Known for entrepreneurial style, extremely positive attitude and sense of humor.
Experience
Co-Founder / Chief Marketing Officer, Swarmteams Sept 2006 -- Present
Served as co-founder / Chief Marketing Officer for Toronto and Belfast N.I. based Swarmteams, Ltd. A wireless mobile social networking core technology and marketing services firm. Responsibilities include all aspects of product management, business development, sales and marketing for a unified, 2-way, multi-channel global group messaging platform that enables cross-platform (web+mobile) engaged communities. Swarmteams.
EVP Business Development, Mexens Technologies Jan 2005 -- Aug 2006
Served as EVP Sales and Business Development for NYC based Mexens Technologies, home of "The Navizon Wireless Positioning System” for handheld devices. Responsibilities include all aspects of business development, marketing and sales for a revolutionary new technology (that blends GPS/WiFi/Cellular positioning technologies together) to deliver “location awareness” to handheld mobile devices (PocketPC's, Smartphones, Cell Phones and RIM devices). Navizon.
VP Business Development, Infosplit, Inc. Nov 2002 -- May 2004
Served as VP Sales and Business Development for Infosplit, a small NYC based internet, geointelligence services firm (patent pending technology that can identify the geographical location of a web IP number to the zip/postal code level with a 99.9% level of accuracy). Responsibilities included all aspects of business development, marketing and sales for this advanced IP geolocation technology, focused on the needs of several industries (media, entertainment, gaming, search, etc.). Infosplit was profitable when acquired by Mountain View, CA based Quova which counts Google, Yahoo! and Microsoft as its customers. Quova.
EVP Sales & Business Development, Streamcheck July 2000 -- Nov 2002
Served as Silicon Valley based, EVP of Business Development for Toronto based Streamcheck, a B2B, ASP, content delivery infrastructure, service and technology company, now the established global standard for Streaming Media "Quality of Service" (QoS) Metrics. Streamcheck served a wide variety of customers in the media and entertainment space. Key accomplishments included acquisition of customers such as CNN, MTV, AOL, MSNBC, Yahoo!, CNET and the BBC
(Note: I was also an investor in Streamcheck along with Mark Cuban, founder Yahoo! / Broadcast.com). The company was profitable when acquired in July 2003 by of Santa Clara, CA based Keynote Systems.
Director of Business Development, Islip Media June 1999 -- March 2000
Established several marketing, sales and channel development relationships for the distribution and sale of leading edge “Internet Video Search” technologies developed at Carnegie Mellon University in Pittsburgh, PA. Designed, implemented and executed a strategic partner plan which included successful C-level engagements with Microsoft and RealNetworks corporate headquarters leading to revenue objective attainment.
Manager Strategic Channels, RealNetworks Oct 1997 -- Feb 1999
Responsible for securing and managing strategic sales channel relationships with partners in the hardware, software, telecommunications and consulting domains. Implemented both channel and direct co-selling models with partners to consistently achieve revenue targets and management objectives. Key accomplishments included pioneering the promotion and sale of RealNetworks streaming media solutions through targeted Interactive agencies, specialty VAR’s and technology integrators throughout North America.
Channel Programs Manager - Publishing, Entertainment, New Media Markets, Apple Inc. Feb 1994 -- July 1997
Focused on worldwide channel development and solutions marketing for Apple’s entire line of hardware and software technologies. Designed and implemented drove execution of Apple’s “Masters of Media” Solution Provider Program for dealers, VAR’s and consultants worldwide. Responsibilities included all aspects of channel program management targeted at digital publishing, entertainment and new media -- which have consistently been Apple’s most profitable market segments.
Managing Director Canada, Aldus Corporation 1988 -- 1993
Established and managed the Canadian subsidiary for Aldus Corporation (PageMaker) pioneers in the field of Desktop Publishing technology. Contributions included “starting from zero on my kitchen table” through full P&L responsibility and management of a staff of seven that I recruited from Apple and Microsoft. Key accomplishment: increasing annual revenues from $300,000 to $6 million.
Education
• University of Western Ontario, Executive Marketing Program for Advanced Technology Business - April 1992 (London, Ontario -- Affiliated with INSEAD)
• Wilfrid Laurier University, Bachelor of Arts Program, Waterloo, Ontario -- 1988
References available on request.